Starbucks Mission Statement, Vision Statement & Values 2024

Starbucks Mission and Vision Statement Analysis

Starbucks Mission Statement: Starbucks’ mission statement reads, ” To inspire and nourish the human spirit – just one individual, one drink, and one community at a time.” It’s an assertion that highlights important customer-centric aspects of the business.


The mission statement begins by highlighting the primary function of the firm to its customers and insisting on the importance of its customers to the continual expansion of the business.

Starbucks Mission Statement

Additionally, customer satisfaction surveys are a fantastic method to improve future services. Many components can be drawn from the following mission statement:

  • It is improving life. Starbucks’s mission statement is about enhancing the service and giving its customers the most enjoyable experience. Making a difference in the lives of those around us is tied to the quality of customer service, which Starbucks is striving to create in the first part of its statement of mission. The determination of Starbucks to meet this requirement is evident in a variety of ways, with the green cup’s responsibility being just one of numerous.
  • Exceeding expectations. Starbucks affirms its position as a leader in the market for coffee by doing something more than the average. Its main goal is to let its customer base feel the presence of its brand by providing remarkable services that encompass social responsibility rather than only providing its customers with products. The business has succeeded in achieving the second part of its mission statement, as demonstrated by the social influence it has on it everywhere.
  • They are simplifying beverage services. In the third element, Starbucks has proven that coffee services don’t need to look complicated and sophisticated. With its simple, dynamic and yet effective methods of service delivery Starbucks has proven itself to be an innovative player in the field of service delivery by enhancing the customer experience and quality. The simplicity that is the hallmark of Starbucks has attracted its huge clientele, which speaks volumes about how they work to fulfil this aspect of its mission statements.


Starbucks experienced its humble beginnings as an unassuming service company in Seattle back in 1970; Starbucks has become a top and popular destination for customers of all kinds in the present day. It accounts for the amazing results that strategic goals and vision statements make.

This outstanding performance in providing top services indicates the early goal statement, which emphasized the need to establish the reputation of a coffee maker while remaining faithful to the business’s growth principles.

It’s no wonder that Starbucks is now the leading company in the world of coffee. Its development is in line with the notion of a business’s mission statement, which outlines the strategies used to satisfy the needs of its customers. Despite the numerous Starbucks competition, it is still one of the top cafe chains around the globe.


In the instance of Starbucks, the mission statement of Starbucks will reveal the desired immediate effects it wants to have in satisfying its customers. Close to this is the mission statement and vision statements of a business that outlines the future state that a company would like to achieve.

Starbucks’s vision focuses on the company’s determination to be a leader as an example of quality in coffee. The firm’s determination is bolstered by its fundamental values like integrity, teamwork, respect and determination.

In the ideal scenario, fundamental values are the foundation that guides the operation of a business to success. In light of this, Starbucks has mastered its path to growth by establishing a collaboration between its mission and vision statement, governed by its core values.


Starbuck’s Statistics

  • Number of stores: 30,066 (as of April 2018)
  • Revenues: $22.398 billion (2017)
  • Net income: $79 million (2017)
  • Total assets: $16.558 billion (2017)
  • Employees: Approximately 295,000 employees worldwide (2018).

Starbucks Mission and Vision Statement Analysis

Starbucks Mission and Vision Statement Analysis

While you are laying out Starbuck’s goals, vision statements, and core values, Starbucks It can be helpful to summarise them instead of writing long paragraphs or sentences.


  • Improving life
  • Exceeding customer expectations
  • Simplifying beverage services
  • Social responsibility


  • Premier purveyance
  • Finest coffee provider in the world
  • Uncompromising principles
  • Growth

Core Values

  • Teamwork
  • Integrity
  • Respect for culture
  • Perseverance
Starbucks Mission and Vision Statement

Mission Statement

Starbucks states on its website that its aim is “to invigorate and strengthen the human spirit, one person at a time, one cup, and one community at a time.” This declaration defines how the company maintains operations. This implies that the corporation prioritizes customers.

Starbucks believes in nurturing and inspiring humanity’s soul from inside. Starbucks promotes a small-company culture where trust and kindness are essential to its mission statement.

Customers feel the company’s friendliness and smallness. Starbucks customers and staff can greet each other by name.

Stores are suppose to be cozy. These methods foster customer-employee bonds.

Starbucks’ mission statement reflects a gradual, individualize approach. Starbucks improves staff and consumers “one person cup at a time” and “one person, one community at a time.”

The organization also wants to expand to new neighborhoods and locations.

Starbucks promotes social responsibility by sourcing responsibly, hiring people from diverse backgrounds, promoting a sustainable production chain, and establishing community links through civic engagement.

Starbucks becomes socially responsible and maintains its coffee industry leadership this way. The organization strives to serve the best coffee and have a meaningful effect on society.

Vision Statement

Starbucks’ vision statement reads, ” To establish Starbucks as the most prestigious supplier of premium coffee on the planet with uncompromising standards as we expand.”

This statement defines the crucial achievements that the company needs to achieve to keep its place as a leading brand in the coffee industry. This visionary statement for the business is relate to the following aspects:

Premier purveyance.

In this initial component, it is clear that Starbucks shares its determination to be a leader from the beginning and show its leadership through high-quality coffee products. Starbucks has made massive progress in meeting the demands of this component by ramping up the quality of service offere across all its locations to ensure that they are first to be awe-inspiring and to warm the hearts of their customers. It also has expanded its reach with its international presence, and its expansion plans are still in motion, as evidence by Starbucks coffee’s worldwide aspects.

The finest coffee in the world.

To stay competitive and beat other companies in the market, Starbucks strives to satisfy the needs of the second part of its simplicity by focusing on. Starbucks has emerge as a constant competitor, particularly in the ranking among its brands of coffee, to demonstrate its commitment to providing the highest quality coffee.

Uncompromising principles.

In this third element of its vision statement, Starbucks stays loyal to its core values toward its customers and all those they come in contact with, as well as the way it conducts itself. This is an affirmation of the value that the company attaches to the entire customer base.


Another aspect that Starbucks has demonstrat is its ability to remain in line with its ambition to grow. Setting an example and increasing its global presence are vital requirements directly link to this element, and Starbucks has met all of them with its multiple stores worldwide.

Core Values

Starbucks’ core values include ” teamwork, integrity, respect for culture and endurance.” The four core values of Starbucks are a reflection of the code of conduct which ensures that the company stays faithful to its mission statement and declarations. Many components are link to Starbucks’ fundamental values.

  • Teamwork
  • Integrity
  • Respect for culture
  • Perseverance

The initial component of Starbuck’s core values is the emphasis on how crucial it is to the company’s collaboration with its clients and stakeholders towards expanding the business.

It is in close relation to the second component that demands all procedures of the firm to be execute in a way which meets the needs of the third element of its core beliefs.

Starbucks does this because it is aware of the cultural differences throughout its various locations worldwide. In light of the challenges Starbucks is facing from the other major players in this industry, it focuses on the need to be resilient and maintain its leadership.

Starbucks’ Principles

Since its beginning in 1971, Starbucks has set out to be different and reli on its Mission and Values to stay at the forefront. Starbucks has adopte three principles to foster inclusiveness and turn its stores into the “third space” open to everyone.

  • Everyone is welcome. Starbucks’ first principle is that each person who enters one of its coffeehouses ought to be treate with respect and as a client, regardless of whether they purchase or not. Starbucks is a welcoming company to its LGBT community and supports its members by asking staff to sport Pride T-shirts on Pride Day.
  • Shared Responsibility. The second principle recognizes having a welcoming third space is an obligation shared by all. In June 2020, Starbucks pledged $1 million following the demise of George Floyd to support organizations which promote racial equality and inclusion. Starbucks also create 250,000 shirts featuring designs such as “Black Lives Matter” and “No Justice There’s No Peace” for its employees.
  • Eliminate discrimination. Starbucks is guided by the premise that discrimination is incompatible with its Mission and Values. In 2018, Starbucks reaffirmed its commitment to the “Third Place Ideal’ by shutting down its 8,000 coffee stores across the US to allow an entire day of education on unconscious bias. This was following the fact that one of their employees was accuse of discrimination in racial terms towards 2 African American me.

Starbucks’ Sustainability Goals

  • In January 2020, Starbucks announc its sustainability goals that will be achiev by 2030. Here are the four primary sustainability goals:
  • Reduce pollution and carbon dioxide. One of Starbucks’ sustainable goals is to cut down on its carbon emission and trash by the year 2030. This is a lofty goal base on the reality that Starbucks released 16 million tonnes of CO2 in 2018, almost the same as giants such as Microsoft. Starbucks also produc 868 kilograms of waste in the year 2018. Reducing both green gas emissions and waste to 50% in 10 years is a difficult challenge.
  • Be more sustainable. The company unveil its long-term strategy for becoming more sustainable, including incorporating more plant-base products on the menu and moving to recyclable packaging. The specifics and timeline for the new initiatives will be reveal in 2021.
  • Sustainable operations and initiatives. The company identifi specific areas of focus that could significantly impact the next decade, including water conservation methods. Starbucks will also boost its investments in innovative farming and reforestation methods.
  • Build on the foundations of yesterday’s work. Starbucks has investe in various green practices throughout the years. The company’s sustainability goals for 2010 to 2020 were base on its Starbucks FoodShare program and C.A.F.E. (Coffee as well as Farmer Equity) Practices. The company is now looking to capitalize upon these investments and scale the already existing initiatives, green initiatives and partnerships to address the new challenges that lie ahead.

Key Takeaways

The journey of Starbucks from an unassuming service company in Seattle to become the most prominent and most-love location for customers worldwide for its practical and intelligent goals and statements of vision.

The general status, as well as the performance of Starbucks, now reflect the mission statement that emphasizes its reputation as a major coffee retailer while remaining faithful to its growth principles.

If you’re creating a coffee chain, finding ideas from this international brand may take time and effort. But, in the diagram above, you will see the easy and unique strategies of Starbucks, which makes it a good fit even for small-scale businesses.

As you create your plan for your company’s goals, mission and values, you must remember that you could draw inspiration from Starbucks. However, it is crucial to determine the goals you want to achieve for your business in the first place since every business is unique.

Additionally, you can use an innovative method of creating your charts using an application for mind mapping. EdrawMind allows users to navigate through an intuitive interface that includes all the tools need to map their minds.

If this is something new to you, you can use several pre-built templates for Mission, Vision Statement Analysis which you can utilize. EdrawMind provides user convenience since it lets you edit your mind maps through the browser or desktop. It also facilitates team collaboration, and you can invite your team members to assist you with mind mapping.


Starbucks doesn’t have an official slogan.


Starbucks’s main headquarters is in Seattle, Washington, United States

Statement History

Starbucks mission statement remains unchanged through 2020 and 2021

Starbucks Mission References

  • Allison, J. (2017). A vision statement taxonomy: linking strategic management, strategic communication, and organizational culture. Global Journal of Management and Marketing, 1(2), 1-19.
  • Anderson, K. C. (2016). Vision statement for multiple myeloma: Future directions. In Plasma Cell Dyscrasias (pp. 15-22). Springer, Cham.
  • Desmidt, S., & Prinzie, A. (2009). Does your mission statement have any value? An explorative analysis of the effectiveness of mission statements from a communication perspective (No. 09/568). Ghent University, Faculty of Economics and Business Administration.
  • Elwell, S. M., & Elikofer, A. N. (2015). Defining leadership in a changing time. Journal of Trauma Nursing, 22(6), 312-314.
  • Jeavons, T. H. (2016). Ethical nonprofit management: Core values and key practices. The Jossey‐Bass Handbook of Nonprofit Leadership and Management, 188-216.
  • Kirkpatrick, S. A. (2017). Toward a Ground Theory: A Qualitative Study of Vision Statement Development. Journal of Management Policy and Practice, 18(1), 87-101.
  • McNaught, K., & Shaw, G. (2017). Orientation to mission: Assessing the perceptions of the effectiveness of an in-house orientation program focused on mission, vision, and values within a large-scale, not-for-profit, private hospital.
  • Orhan, G., Erdoğan, D., & Durmaz, V. (2014). Adopting mission and vision statements by employees: The case of TAV airports. Procedia-Social and Behavioral Sciences, 150, 251-262.
  • Paulins, A., Hillery, J., & Sturgill, A. (2016). Developing Value-Driven Mission Statements. In Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference (Vol. 43, No. 1).
  • Ramus, T., & Vaccaro, A. (2017). Stakeholders matter: How social enterprises address mission drift. Journal of Business Ethics, 143(2), 307-322.
  • Toh, S. Y., & Koon, V. Y. (2017). Determining mission statement effectiveness from a fit perspective. Studies in Business and Economics, 12(2), 220-240.

Final Thoughts

In the end, Starbucks has a mission statement that encourages and encourages humankind. The vision statement of Starbucks will establish Starbucks as the world’s most recognizable and admired brand worldwide.

The core values of the company are respect and dignity for everyone. They are giving customers a memorable experience at every Starbucks store worldwide. Starbucks has been highly successful in incorporating its core principles into its business policies.

Best of luck in your new role at Starbucks!


Q.1 What is the core value of Starbucks?

ANS. With our partners as well as our coffee and with our customers at the centre, We live by these principles: Creating a culture of belonging and warmth that is welcoming to everyone. We strive to be the best at everything we do and take responsibility for our actions.

Q.2 What are Starbucks main aims and objectives?

ANS. Our goal is to encourage and nourish the human spirit with just one coffee, individual, and community at once. Today, with over 32,000 locations across more than 80 nations, Starbucks is the most renowned roaster and distributor of coffee with a specialty across the world.

Q.3 How does Starbucks achieve their mission?

ANS. Starbucks achieves the goal of its mission statement by continuing its expansion into the world to become one of the most prominent coffee cafes worldwide.

It isn’t yet known whether Starbucks successfully addresses the “finest coffee available” part of its vision statement.

Q.4 What does Starbucks stand for?

ANS. Names like a mining city, Stars, were a surprise to Bowker. He instantly thought of his first partner on the Pequod Starbucks.

The addition of the S since it was more casual. In the end, anyone who talks about the cafe will probably mention that they are “going for a trip to Starbucks,” so it might be a good idea to make it official.

Q.5 What is Starbucks core strategy?

ANS. Starbuck’s business strategy is the differentiation of products. In line with this, the company focuses on the quality of its products. Customers pay more for top quality.


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