Facebook Mission Statement and Vision Statement Analysis 2023

Facebook Mission Statement and Vision Statement Analysis 2023

Facebook’s Mission Statement Analysis and Vision

Facebook Mission Statement: Facebook’s mission statement states that it gives people the power and freedom to share and make the world open and more connected.

The statement emphasizes its important role in making a difference for its clients. Facebook’s mission statement has been rewritten to reflect the changing social networking landscape.

Facebook Mission Statement

The company has shown how important it is to impact society through these changes. This observation reveals several aspects of the mission statement.

  1. It is improving your life. Facebook has included many programs that add value to people’s lives to meet this part of its mission statement. These programs and other assistive activities show that Facebook is more than just a platform for users to exchange information. It is a place that brings smiles to people’s faces no matter where they live. Its industries section, for example, connects people and businesses with many opportunities that have long-lasting effects on lives and society.
  2. Connect the world. Facebook has certainly exceeded expectations when it comes to fulfilling this mission statement. Facebook’s platform is a great example of a modern, tailored system connecting people with others and institutions. This platform allows people to connect in a variety of ways. Facebook has created the perfect environment for the world to flourish as a global village.
  3. Encourage the sharing of ideas. Facebook is continuing to improve the platform’s usability for constructive purposes by adding a new component. Facebook fundamentals and optimization mechanisms give users unlimited opportunities to communicate their ideas to a broad audience.


Facebook is a leading social media platform and has been a major player in connecting the world. Since its founding by Mark Zuckerberg, the long-serving CEO, in 2004, Facebook has been regarded as the most reliable and dynamic social media network on the planet.

Facebook’s success is due to its creative management and the strategic mind that it uses in adapting its vision and mission statements to the changing world. The vision statement is, at its core, a description of the company’s future goals or roadmap.

Facebook’s vision statement goes beyond that. It not only indicates the desired business position but also reveals how Facebook values strengthening its platform to meet the needs and wants of its customers.

Facebook has a solid mission statement. A mission statement describes a company’s strategies to realize its vision.

Facebook’s mission statement focuses on leadership strategies that enable it to be the source of people sharing their ideas.

facebook mission statement

Facebook is a dynamic company whose vision and core values of its company directly influence its mission. A company’s core values are the principles that ensure everything runs according to established standards. Facebook is known for its boldness, social responsibility, and impact.

These principles have allowed Facebook not only to maintain its business but also to take it to the next level.

NameFacebook, Inc.
Industries servedInternet
Geographic areas servedWorldwide
Current CEOMark Zuckerberg
Revenue$ 5.08 billion (2012)
Profit$ 53 million (2012)
Employees4,619 (2012)

Company Statistics

These statistics are interesting about Facebook.

  • Facebook currently employs approximately 3500 people full-time. They have their headquarters in Menlo Park (California).
  • It is available in more than 70 languages, and there are more than 200,000,000 active users monthly from countries other than the United States.
  • It also owns popular social networking sites like Instagram, WhatsApp Messenger, and Oculus VR headsets, allowing virtual reality gaming experiences.

Mission Statement

Facebook’s business purpose is to “Give people the ability to form communities and bring everyone closer together.” This mission statement was created amid the security and privacy issues Cambridge Analytical and other parties faced.

The company’s business objective was to “offer individuals the ability to share and make our world more open and connected” in early 2017.

The company’s new corporate goal demonstrates this by focusing on community development and making tools like Facebook an integral part. These are the main components of Facebook’s mission statements:

  • People’s empowerment
  • Community development opportunities
  • Bring the planet closer together

Facebook’s mission statement contains the phrase “empowering people”, which refers to the company’s goal of making its online social network service an online tool that makes users more competent. This objective also demonstrates how community development is a manifestation of this competence.

Social media can increase communication and information exchange between community members. These communities include charities, communities, and people who share similar interests. There are also a variety of virtual communities. Facebook Inc.’s mission statement reflects the corporate vision.

It states that its purpose is to connect people around the world. Connections are made when users communicate through the social media site and its mobile applications. This allows businesses to communicate with consumers.

See also Tesla Mission Statement and Vision Statement Analysis 2023

Vision Statement

The vision statement states that People use Facebook to stay connected with their friends and families, to find out what’s happening worldwide, and to share, express, and discuss what is important to them. It focuses on the company’s influence in the social media industry.

The statement highlights the importance of colonial building and the dissemination of knowledge as key factors Facebook wants to associate with. Several key characteristics characterize the mission statement.

  1.  Freedom of expression. This is the most important component of the company’s vision statement. Facebook has created an interactive platform free from speech impediments and allows users to express themselves. This site allows users to voice their opinions, criticize and critique issues, and air what is important to them. It is the company’s responsibility to make people feel heard and respected. The company’s rules and regulations regarding communication forms have been a magnet for billions of people.
  2. Information discovery. Facebook is much more than a social media platform and entertainment site. The firm has expanded its business operations to include educational and business features to meet customers’ diverse needs. Facebook is a platform that allows anyone to learn anything they want. It has a section that allows users to learn consumer behaviour, marketing trends, and many other skills using a Facebook blueprint.
  3. Building family and friends bonds. Although Facebook has introduced some interesting features to its system, the company’s top priority is still creating an environment that allows users to bridge physical barriers and maintain relationships. The form cleverly integrates with other social media sites like Instagram to help people keep in touch without limitations. Its vision statement also praises the friendliness of its video calling and text messaging features.

Core Values

Facebook’s core values state that you should “focus on impact”, be bold, have courage, be transparent and create value for society. These principles are combined to ensure that local industries are held to a high standard.

Facebook gives a lot of importance to being a positive force in the world and encourages its employees towards that goal. Facebook’s success results from its commitment to being realistic in achieving its goals and boldly pursuing the social value it envisions.

Facebook is a vibrant corporation whose core beliefs directly influence its vision and goal. Core values are the concepts that ensure that everything within a company functions following specified standards.

Facebook values being bold, creating social value, and having influence. The corporation has used these concepts to keep its business afloat and propel it to greater heights.

Evaluation & Recommendations – Meta’s (Facebook’s) Corporate Mission & Corporate Vision

Corporate Mission Statement. Meta Platforms, Inc.’s corporate vision statement is appropriate for the company’s current operations and industry environment, taking into account the social and technological characteristics of the metaverse.

It is all about connecting people via virtual reality and social networking sites like Facebook. Meta’s strategy is guided by this statement, which serves a unified purpose.

The same corporate mission statement was used when Facebook was still in existence. Meta’s corporate vision statement should be expanded to reflect current goals for bringing the metaverse into being.

This includes Facebook’s original corporate mission. It also should include other goals and objectives directly related to the business opportunities in the metaverse. This can align with Meta’s corporate vision statement and corporate mission statement.

Corporate Vision Statement. The current vision statement of Meta Platforms, Inc. is relevant and applicable to the company and its strategic plans for developing the metaverse. Meta is the main force behind the creation of an expansive metaverse.

This corporate vision places Meta at the core of this corporate vision. The corporate vision statement is directly related to the mission statement, which outlines the company’s goal of connecting users via services like WhatsApp and Facebook. The current vision statement also applies to future business scenarios due to the ongoing development and expansion of the metaverse.

The vision statement is a guideline for Meta’s long-term strategic development. The corporate vision statement could be improved by describing the business operations used to meet online users’ needs.

Meta’s vision statement should, for example, describe how social media and instant messaging (Facebook and Instagram), WhatsApp, Messenger, virtual reality and Oculus VR bring the metaverse alive and help people connect, find and grow communities.

Facebook Slogan

“Facebook is free and always will be.”

This slogan reflects Facebook’s dedication to its mission and values. Facebook believes in connecting the world by connecting people. They want to make it simpler for everyone. They promise that there will be no charges for users using their site. This is their slogan, which they have kept true to.

See also YMCA Mission Statement, Vision, & Values 2023

Facebook Headquarters

Facebook is headquartered in Menlo Park, California.

Success At Implementing Their Values

Facebook has succeeded in incorporating its core values into its business model. For example, Facebook’s core value of integrity guides them to maintain the highest standards of honesty and ethics in all they do. This means being open with users about how data is used and protecting privacy.

Equality is the value that ensures everyone is treated equally, regardless of their race, religion, gender, or gender. Facebook’s policies, practices, and procedures are intended to make it easy for everyone. It also has a group of people with the same vision and values, making it easier to bring about change.

The World Of Facebook And Mark Zuckerberg!

We all know the controversy surrounding Facebook’s story, especially after the movie was made!

We found many online books on Mark Zuckerberg and the rise of Facebook. Check out Mark Zuckerberg: In His Own Words and The Making of the Greatest: Mark Zuckerberg.

Or how about Mark Zuckerberg? A Biography of the Facebook Billionaire, An Ugly Truth about Inside Facebook’s Battle for Domination or Facebook: The Inside Story to Entice You!

That’s not all. For a fascinating read, we recommend Mark Zuckerberg: A Biography and Story of the Controversial Billionaire and Behind Facebook’s Mask: A Whistleblower’s Shocking Story about Big Tech Bias & Censorship.

Social media marketing is crucial in today’s digital age. You can start your business with Digital Marketing 2022: The Ultimate Beginner’s Guide to Mastering YouTube, Facebook, TikTok, and Google and The Complete Guide to Facebook Advertising or the Ultimate Guide to Facebook Advertising. All will be available online in 2022.

Finally, our Facebook Questions and our Interview Questions From Google, Apple, and Facebook are available to help you prepare for your interview.

What is Facebook?

Facebook allows users to create free profiles and connect online with their friends, colleagues, or strangers. Facebook allows users to share photos, music, videos, and articles with as many people as they wish.
People can send “friend requests” to others they don’t know.

Facebook has more than 1 billion users.

After being accepted, both profiles become connected, and each user can see the posts of the other. Facebookers can post anything to their “timeline”, which is a snapshot of their social network at any time. They can also engage in private chat with their friends online.

Profiles are information about the person who created them. Many users list personal information, including their work, education, age, and other details. This information is readily accessible to friends and family. Users can also “like” pages they are interested in.

For example, a Liverpool FC fan can connect with the Facebook page to follow the club. The user can leave comments, receive updates from the club, and view photos.

Why is Facebook so Popular?

Facebook used to be the most popular social networking site for young people who grew up with technology. Many teens are now migrating to social networking sites like Snapchat and Instagram, owned by Facebook.

It is still used by many for social networking. Many teens are natural multitaskers and use Facebook as a social networking site.

Young people can experiment with their identities on social networking sites. These websites are very popular among teens because they allow them to express themselves online and share them with friends freely. Teens may feel that they can express themselves online more easily than they do in the real world.

Facebook is a great place for teens to personalize their profiles. Like other generations might have decorated their bedrooms with posters of their favorite bands and soccer teams, teens can now personalize their online space with photos, music, videos, and comments.

It has made communication much easier. Instead of calling their friend to make a call, teens can communicate instantly with their friends via Facebook. Teens who use Facebook for most communication can instantly and directly communicate with their friends.

Key Features of Facebook

These are just a few of the features that make Facebook so beloved:

  • Facebook lets you create and manage friends. You can also customize privacy settings to limit who can view your profile content.
  • Facebook lets you upload photos and create photo albums that can be shared with friends.
  • Facebook allows interactive online chat. You can comment on your friends’ profile pages to stay in touch, share information, or say “hi.”
  • Facebook supports fan pages, group pages, and pages for businesses that allow them to use Facebook as a platform for social media marketing.
  • Facebook’s developer network offers advanced functionality and monetization options.
  • You can stream videos live with Facebook Live.
  • Chat with friends and family, and auto-display Facebook photos with the Facebook Portal device.

See also FFA Mission Statement Analysis and Vision 2023


  • Bart, C. K. (1998). Mission matters. The CPA Journal, 68(8), 56-57.
  • Dermol, V. (2012). Relationship between mission statement and company performance. Analele Ştiinţifice ale Universităţii» Alexandru Ioan Cuza «din Iaşi. Ştiinţe economice, 59(1), 325-341.
  • Eși, M. C. (2014). The mission statement of the business organisation by reference to the economic market requirements. The USV Annals of Economics and Public Administration, 14(2 (20)), 131-138.
  • Facebook – Facebook Business.
  • Kaufman, R., Watkins, R., Sims, L., Crispo, N. S., Hall, J. C., & Sprague, D. E. (1997). Cost‐consequences analysis: A case study. Performance Improvement Quarterly, 10(3), 7-21.
  • Kaufman, R., Watkins, R., Stith, M., & Triner, D. (1998). The changing corporate mind: Organizations, vision, missions, purposes, and indicators on the move toward societal payoffs. Performance Improvement Quarterly, 11(3), 32-44.
  • Kirkpatrick, S. A. (2017). Understanding the Role of Vision, Mission, and Values in the HPT Model. Performance Improvement, 56(3), 6-14.
  • Kreutzer, R. T. (2019). Vision, Mission, and Goals. In Toolbox for Marketing and Management (pp. 33-48). Springer, Cham.
  • Li, S. T. T., Frohna, J. G., & Bostwick, S. B. (2017). Using your personal mission statement to INSPIRE and achieve success. Academic Pediatrics, 17(2), 107-109.
  • Meacham, J. (2008). What’s the Use of a Mission Statement?. Academe, 94(1), 21-24.
  • Molloy, P. L. (1998). A review of the Managerial Grid Model of Leadership and its role as a Model of Leadership Culture. Aquarius Consulting, March, 30.
  • O’Gorman, C., & Doran, R. (1999). Mission statements in small and medium-sized businesses. Journal of Small Business Management, 37(4), 59.
  • S Eric Anderson Ph.D., M. B. A., & Brad Jamison Ph.D., M. B. A. (2015). Do the top US corporations often use the same words in their vision, mission and value statements?. Journal of Marketing and Management, 6(1), 1.
  • Sengupta, S., & Sahay, A. (2017). Comparing mission statements of social enterprises and corporate enterprises in the new and renewable energy sector of India: A computer-aided content analysis study. Journal of Global Entrepreneurship Research, 7(1), 21.
  • Utz, S., Muscanell, N., & Khalid, C. (2015). Snapchat elicits more jealousy than Facebook: A comparison of Snapchat and Facebook use. Cyberpsychology, Behavior, and Social Networking, 18(3), 141-146.
  • VISION, L., & TODAY’S, S. A. C. R. I. (1996). Demystifying the development of an organizational vision. Sloan management review.

Final Thoughts

Facebook is one of the most powerful companies in the world, and they are committed to its vision and mission. They are guided by their core values to achieve those goals. Every decision they make must be made with integrity, equality, respect, and compassion.

Facebook has successfully implemented these values. It reflects what Mark Zuckerberg, the founder, believes deeply in connecting people all over the globe so we can freely share ideas without discrimination or fear.

Have fun on Facebook, and good luck!


Q.1 What is Facebook’s vision mission and value?

ANS. Corporate Mission Statement

Meta (Facebook)’s corporate mission was to” give people the power of building community and bring the globe closer together.” It was created amid security and privacy concerns when the company, Facebook Inc., transacted business with Cambridge Analytica.

Q.2 What are Facebook’s 5 core values?

ANS. As stated on its website and in a letter from Mark Zuckerberg to prospective investors, Facebook’s five core values are to be bold; focus on impact; move quickly; be open, and create social value.

Q.3 What is Facebook’s mission statement in 2023?

ANS. Our new mission is to” bring people closer.” Our mission statement includes giving people the power and resources to create a community and unite the world. This reflects the fact that we cannot do it ourselves. We must empower people to create communities and bring people together.

Q.4 What is Facebook’s ultimate goal?

ANS. One of Facebook’s main goals is to connect people. This could be old friends, acquaintances, or people looking to meet new people. Although not all interactions on Facebook are beneficial, there are certain instances where its sheer volume of users can prove helpful.

Q.5 What is Facebook’s new strategy?

ANS. Facebook’s strategy for rapid growth is driven by multi-side network effects, user advertising, and the acquisition of nearby competitors. This allows Facebook to be the social media giant.

Q.6 What is Facebook’s motto?

ANS. Fast and decisive action is key to breaking things

Today’s entrepreneurs are influenced by Mark Zuckerberg, the Facebook founder. His motto is ” Move fast and fix things.” Although Zuckerberg intended this to guide internal design processes, it accurately captures the mindset of entrepreneurs who see disruption as more important than ever.

Leave a Comment