Disney Mission statement, Vision Statement, Values Analysis 2023

Disney Mission and Vision Statement Analysis

Disney Mission statement: Disney’s mission statement is to entertain, inform, and inspire people worldwide through the power and genius of storytelling. This statement reflects the iconic brands, creative minds, and innovative technologies that have made Disney the world’s leading entertainment company.


However, its primary goal is to lead the industry’s development into the most dynamic, progressive, and forward-looking. It is all about promoting positive change. These are the characteristics of Disney’s mission statement:

  1. Improvement of communities
  2. Improving lives
  3. Entertain
  4. Exceeding expectations

The company’s history shows that its mission statement has always been in line with the company’s core values – the people. This is in line with the first characteristic of Disney’s mission statement, which describes how Disney prioritizes the welfare of communities.


Disney Mission statement

The second component of Disney’s programs aims to empower people and improve their lives. The company also has a charity initiative focusing on activities that bring smiles to children and young people. It also provides and upgrades facilities for patients, such as the 2018 $100 Million program, which has had a tremendous impact on the lives of many patients around the world.

These goals are important, but Disney does not forget its primary goal of entertainment. It continues to show its creativity and ability to provide entertaining and informative content. Many more memorable experiences and parks enhance this collection.


The Disney experience is available to all customers. Disney isn’t a predictable company. This is evident in its mission statement. Disney is an unrivalled leader in entertainment and mass media.

But that’s not all the company is proud of. The company’s diversification model has made them a company that can impact the world, not only in creating content but also in protecting what is most important in the world – the environment.


The Walt Disney Corporation is the most diverse entertainment company and has a reputation that is well-known around the world due to its role in the industry. It has built a reputation for itself by maintaining and improving its brand and stimulating rapid transformations in entertainment and mass media.


Disney, as it’s commonly known, is proud to be one of the largest multinational corporations in America. This is all thanks to its vision and mission statements. The corporate vision statement outlines the company’s development plan and where the management hopes to take it in the future.

A corporate mission statement describes the fundamental operations and actions that will drive the company toward its future goals.

disney Introduction

This analysis of the mission and vision statements reveals that Disney’s vision statement hints at the leadership goals it wants to achieve in this sector.

The mission statement describes the company’s changes and their impact on the industry. It also emphasizes the high-quality services and experiences that the company will offer its clients.

The vision and mission statements are the main focus of Walt’s company, but it is important to remember that Walt’s core values can not be overlooked.

These core values are the reason Walt Disney is what it is today. All these statements combine to create an ideal environment where entertainment and mass media are at the forefront. They all work well together, considering the company’s success over the past 95 years.

Name The Walt Disney Company
Founded October 16, 1923
Industries served Mass media
Geographic areas served Worldwide
Headquarters U.S.
Current CEO Bob Iger
Revenue $ 42.278 billion (2012)
Profit $ 5.682 billion (2012)
Employees 166,000 (2012)

Mission Statement

The Walt Disney Company’s corporate mission states, “To entertain, inform, and inspire people worldwide through the power of unparalleled storytelling. This statement describes the major aspects of Disney’s business:

  1. Entertainment, information, inspiration
  2. Global market reach
  3. Unparalleled and premier status
  4. Storytelling, branding, creativity, and innovative technologies

The corporate mission statement’s first part describes the types of activities that Disney engages in. Entertainment (e.g. Disney amusement/theme park and resorts, Pixar films), information (e.g. National Geographic documentaries), and inspiration (e.g. inspiring individuals and events via ESPN and other programs) are all part of the company’s business operations. This influences Disney’s marketing mix, or 4Ps, in particular its product mix.

It is also stated in the mission statement that the company targets entertainment and information markets worldwide. Additionally, the company’s unparalleled and top-ranking status is reflected in the corporate mission.

This affects the development of The Walt Disney Company’s global competitive strategy and intensive growth strategies. The fourth aspect, on the other hand, refers to the processes that create and deliver customer value. For example, storytelling provides a memorable entertainment experience.

This part of the corporate mission statement defines Disney’s corporate organization according to business functional grouping. These elements are also included in the company’s vision statement on entertainment and information.

Vision Statement

Disney’s vision statement: “t to be one of the world’s leading producers, providers of entertainment, and information.” Disney is proud of its leadership qualities by aiming to be unsurpassed in all aspects of providing services, including quality, coverage, and distribution.

This company can support industry-based development initiatives that benefit all players without fear of competition. These are the features that Disney has included in its vision statements.

  1. World leader
  2. Provider of entertainment and information

The company was founded in the U.S. in 1923. However, Disney has achieved its goal of becoming a multinational corporation that serves the world. The company is present in almost every country, making it a leader in its field. This second feature makes Disney popular in the industry and with its clients.

This sector is completely self-sufficient for the company. The company does not rely on outside assistance for any of its operations, from the creation of content to the provision of various services in this industry.

Its services are used by many other players, making it an industry mentor. The company takes pride in empowering and entertaining all people.

Core values

Disney’s core values include ” Make everyone’s dreams become a reality; you better believe that, never a client, always a guest; share the spotlight, dare it, practice, practise, practice, make your elephant fly, capture the magic with storyboards,” These are just a few of the principles that Disney uses to guide its operations.

The company is committed to creating an environment that makes everyone feel valued, safe, and motivated to do their best. This is achieved by encouraging employees to embrace technology, take calculated risks, and make bold moves into the future.

Disney, for example, supports its employees regardless of their failures. This is why the company has such exceptional content and information.

Summary & Recommendations – The Walt Disney Company’s Corporate Mission & Corporate Vision

Corporate Mission Statement. The Disney company analysis case shows that the business is determined to be a leader in its international markets. The corporate mission provides enough information to help the media and entertainment company manage and plan its strategies in product development, organizational structure and marketing.

This specific corporate mission statement helps increase the business strengths and advantages shown in The Walt Disney Company’s SWOT analysis.

It also addresses competition from Sony and Universal Studios. The current corporate mission aligns with the corporate vision statement and can be used to guide strategic decisions among entertainment business managers.

However, adding sections relating to business aspects, such as Disney’s human resources and how they relate to storytelling, branding, and innovative technologies, to the mission statement is a good idea.

Corporate Vision statement. The vision statement of the Walt Disney Company complements the mission statement. The corporate vision is forward-oriented and clear regarding the company’s strategic goals. Disney, for example, aims to be a leader in the entertainment product market worldwide.

These vision characteristics satisfy certain conventions of corporate vision statements and help Disney focus its organizational efforts. This vision statement doesn’t specify what kind of information the company provides.

To improve the corporate vision statement, The Walt Disney Company should include more detail about the “information” it seeks to provide as a leading business in the global industry.

How Successful Is Disney?

To keep people satisfied, Disney has had to be imaginative and innovative in its model of business and products. A myriad of elements have led to the company’s success; however, here are a few important ones.

It all starts with Disney’s constant focus on storytelling, which has been at the centre of its mission since the beginning. This emphasis on high-quality content has enabled Disney to stay relevant even as the times change and new technologies come into play.

Another reason for the company’s diversification into different business sectors – which provides customers with an array of choices in getting involved with Disney. Disney brand.


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Final Thoughts

Disney is a brand which has been in operation for a long time and has done a tremendous amount. Their vision and mission are an expression of their beliefs and the values they represent.

In putting the people first, Disney has created a memorable experience for anyone who contacts them. They are an industry leader in the entertainment world due to its unique content and desire to satisfy its customers.

Congratulations, and how exciting it is to be working for Disney!


Q.1 What are Disney core values?

ANS. Based on Disney Careers, their company values include “optimism”, “innovation”, “decency”, “quality”, “community”, as well as “storytelling.”

Q.2 What is Disney’s motto?

ANS. ” To all who visit this wonderful place”Welcome.” Walt Disney made these remarks during the dedication ceremony of Disneyland Resort in 1955.

Q.3 What are the 5 Disney keys?

ANS. The Five Keys– Safety, Courtesy and Show, Inclusion and Quality–serve as the foundation on which Cast Members make choices to offer the best hospitality to guests. These Five Keys are also the most valued standards in the industry. Oriental Land Co., Ltd.

Q.4 What is Disney’s famous quote?

ANS. Walt Disney Quotes

” All our dreams can be realized provided we are willing to follow these dreams.” “If you’re able to visualize it, and if you’re able to imagine it, there’s a way to accomplish it.” “Why worry? Worry won’t make it better if you’ve done the best you can.”

Q.5 What is the Disney promise?

ANS. Here’s Disney World’s brand promise to the young and the young at heart, Walt Disney World is the best theme park because it offers an engaging and magical experience.

Walt Disney World, and only Walt Disney World, connects you with the worlds and characters you’ve always dreamed of. Tagline: ” Where Dreams Come True”.

Q.6 What is Disney’s culture?

ANS. The Walt Disney Company’s business culture requires exceptional storytelling skills. The company’s past is a tale, as are its products within the entertainment, mass media, and theme park industry. Incorporating this aspect of culture allows employees to engage in behaviours that increase the product’s value.


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