Costco Mission Statement and Vision Statement Analysis 2023

Costco Wholesale’s Vision Statement & Mission Statement

Costco Mission Statement: Costco’s mission is ” To provide quality goods and services at affordable prices to our members.” It focuses on both the quality and price of the products they receive. These are the characteristics outlined in the mission statement.


Costco Mission Statement

  1. Reasonable Prices. Costco’s attractive pricing strategy has won many customers over. Costco values its customers and has worked hard to set reasonable prices for its products and services. This deal is even more exciting if one signs up for the membership program. This makes shopping enjoyable, according to the company.
  2. They are increasing the retailing sector. Costco is part of the larger retailing sector and strives to influence the marketing dynamics by creating exceptional customer experiences. Costco demonstrates the company’s social value through open and well-structured retailing strategies. The company also goes above and beyond its traditional duties in helping to develop communities and protect the environment. Costco’s sustainability commitments and charity contribution programs have contributed to the industry’s growth. Retail corporations can do more than they usually do.
  3. High-quality goods and services The Costco brand is known for its quality products and services. This has been the main selling strategy of the company since its inception in 1983. This factor, and the company’s branding around it, has given it a competitive advantage over other retailing companies. Costco’s return policy clearly indicates the seriousness of the company’s commitment to quality. It states that it aims for 100% satisfaction for all clients with the merchandise they receive. This policy dictates that any deviation from this guarantee a return.


Costco Corporation is a global leader in its field, guided by its vision and mission statements. The company’s business prowess has been demonstrated by its steady growth, which saw it rank second in the world as the largest retailer.


The company’s growth is a reflection of its compliance with the corporate statements of Costco. This statement, which is revealed in the successful strategic approaches for this corporation, is clear. A company’s corporate mission statement outlines the strategies used by its management to move the company toward a certain future.

It is used in conjunction with a company’s vision statement, which is basically the predetermined path or development track that the management wants. Costco’s vision statement is based solely on how the company wants customers to experience it. It also includes a level of satisfaction.

costco Introduction


On the other hand, its mission statement focuses only on providing customers with a worthwhile experience through quality-based products and services. These core values are also important as they guide the company’s general policies and practices. Costco incorporates these values to ensure everyone is on board and helps propel the company to its desired future.

Respect and employee development are two of the most important determinants of whether a company can remain in compliance with its mission and vision.

NAME Costco Wholesale Corporation
SIC CODE 56311
STATUS Public Independent Company of NYSE

Costco Mission Statement

Costco’s mission statement is To provide quality goods and services to its members at the most affordable prices.
Like many other successful businesses, Costco places a high value on customers and their experiences. Costco’s success is dependent on ensuring high-quality products and competitive prices.


Customers must be able to shop at Costco and enjoy the benefits. Costco is constantly monitoring and adjusting the quality and price of its products.

Costco Mission Statement Analysis

Costco’s mission statement can be summarized as follows: Costco’s main goal is to offer customers bargain prices without sacrificing quality or convenience. We can easily identify three components of Costco’s mission statement.

  • Bargain Price
  • High Quality
  • Convenient service

Costco’s intelligent pricing strategy ensures that products are priced fairly. Costco has won many hearts and continues to value its customers’ wallets.

Costco can’t just set affordable prices for its goods and services but also impact the market price of different products. Customers who choose to become members of the membership program are more likely to find deals. This is the first part of Costco’s mission.

Costco’s second component is a trademark. Costco has been known for its high-quality goods. It has been Costco’s main selling strategy since its inception.

This was a significant competitive advantage over other retail and wholesale stores. Costco is committed to 100% customer satisfaction. Customers who aren’t satisfied with their service or products can get a full refund.

Costco’s third component is customer service. Costco ensures that customers can buy with confidence and have no questions. It seeks to influence the industry through its open and structured retailing strategy.

Vision Statement

The vision statement for Costco is ” to offer a wide range of merchandise, plus the convenience and exclusive member services, all intended to make shopping enjoyable.”

It is an implied statement since the company doesn’t have one. The about us page gives an overview and impression of where the company hopes to be. These are the key points of the statement:

  1. Wide merchandise selection. Costco has greatly increased its range of products and services to meet this implied vision statement. This company’s history is proof of the hard work of its management to make it a place customers can go to for everything, from groceries to pharmaceuticals to opticals and photo services. Costco provides everything you need.
  2. Convenience. Costco strives to make shopping easy for its clients. The company’s easy-to-use and the integrated website makes shopping fun for its clients. The customer doesn’t have to worry as much about receiving their goods. Costco offers a trusted delivery service that is controlled to make sure the customer gets their products in perfect condition and arrives on time.

Core Value of Costco

Costco’s core values are “obey and respect the law,” “take care of our members,” “take care of our employees,” and “take care of our customers.”

Costco has proven its core values over the years with steady business growth. They are a role model for the retail sector because Costco insists on following them.

It is the company’s policies that ensure every action follows its core values that have contributed to the immense success of the business. It is important that the company works well and serves the business.

The core values of the company, in a nutshell, are:


Being right in every situation. Above all, the law is to do right in any situation, even if it means sacrificing profit.

Taking care of stakeholders

They can be Costco employees, stakeholders, suppliers, or members. It doesn’t matter if they are Costco employees, stakeholders, suppliers, or members. One must protect their interests at all costs.

Innovation is a process

Innovation is a hallmark of the company, regardless of product innovations or business operations. It continues to explore more efficient and effective ways to improve business.

Thriving workforce

Costco’s diverse workforce is motivated to do its best.

Suppliers and Partners

Costco values its business partners and recognizes the interdependence of its businesses.

Costco Code of Ethics

  • Obey the law
  • Take care of our members
  • Take care of our employees
  • Respect our suppliers
  • Reward our shareholders

Operating responsibly is Costco Wholesale. The company places a high value on business, openness, and ethical sourcing. For managers and staff, the company maintains five ethical standards.

Prioritize compliance. Code of Ethics. First rule: obey the law everywhere. Business managers must know all local legislation.

Compliance goes beyond ethics and accountability. It also improves image and prevents fines.

The company code’s final four guidelines address consumers (members), employees, shareholders, and suppliers.

Customer-focused Costco buying. Costcoshoppign has continually improved its experience. Customer focus means better customer service to boost popularity and transparency and accountability to maximize customer pleasure. Costco personnel must service consumers well.

Customers are everything to the company. Costco treats its employees like family.

The workplace is great for career growth. Recognition and financial and non-financial awards for hard work boost employee satisfaction.

Suppliers and stockholders matter most. Company satisfaction is vital. That’s why the company’s code emphasizes it.

According to its code of principles, Costco wants to stay relevant, resilient, and responsible. It makes customers, staff, and other parties involved in everyday operations pleased.

Costco Mission Statement History

Through 2022 and 2023, Costco’s mission stays unaltered.

Costco Wholesale’s Vision & Mission Statements – Recommendation

Costco Wholesale Corporation’s mission is clear and matches the company’s business model. It is also in line with the implicit vision statement of Costco Wholesale Corporation.

Costco must, however, release a vision statement for employees and investors to help them make decisions about the company.

High-Quality Products at Affordable Prices

It is hard to imagine Costco warehouses without a particular product. The retailer’s product range isn’t nearly as extensive as that of superstores and supermarkets. These are the categories that the brand offers:

  • Electronics
  • Groceries
  • Sporting goods
  • Car supplies
  • Beauty and health products
  • Office equipment
  • Accessory and Apparel
  • Furniture

Costco stores sell products from some of the most renowned brands in the world, such as:

  • Oral B
  • LG
  • Dyson
  • Apple
  • Roland
  • Epson

Kirkland Signature, which is a private-label line of products, receives discounts. Costco warehouses have, on average, 4,000 products, while Walmart stores house over 100,000 stock-keeping units.

Costco warehouses range in size from 80,000 to 230,000sq/ft. Gas stations or pharmacies often accompany them. Costco memberships are available to anyone, but you do not need to be a member to shop there.

The brand currently offers Gold Star, Business, and Executive memberships. These memberships provide members with a double guarantee that allows them to use Costco Travel’s platform.

Setting the Retail Industry’s Standards

Costco has 581 stores in 487 US cities. A Costco warehouse can generate up to $ 160 million annually. In 2021, the retailer saw an increase in annual gross profits of 15% compared to the previous year. The same trend was evident through the first three quarters of 2022.

Costco is not only the third most profitable wholesale or retail company in the world, behind Amazon & Walmart but also one of the strongest supporters of small businesses.

Costco’s low prices and flexible store layouts make it a great choice for small businesses.

The retailer purchases products in bulk directly from the manufacturers and uses a cross-docking delivery method that lowers storage costs.

The company’s efficient supply- and delivery chain makes it possible to fulfill the promise of low-cost services and products for members, as stated in its mission statement.

Key Takeaways

  • Costco’s mission statement includes references to its business model
  • The company’s philanthropic efforts are a sign of its direction in the future
  • The primary goal of a retailer is to offer the best products and services to its customers
  • Costco faces one of its biggest challenges in the future: putting the Climate Plan into practice


  • Alshakhoori, N., Alkenaizi, A., & George, S. Business Strategies of Discount Retailers: A Comparative Study of Target Corporation and Costco Wholesale Corporation.
  • Anitsal, I., Anitsal, M. M., & Girard, T. (2013). Retail mission statements: Top 100 global retailers. Academy of Strategic Management Journal, 12(1).
  • Anitsal, M. M., Anitsal, I., & Girard, T. (2012). The core of retail mission statements: top 100 US retailers. Academy of Strategic Management Journal, 11(1), 131.
  • Barchiesi, M. A., & La Bella, A. (2014). An analysis of the organizational core values of the world’s most admired companies. Knowledge and Process Management, 21(3), 159-166.
  • Bellin, J. B., & Pham, C. T. (2007). Global expansion: balancing a uniform performance culture with local conditions. Strategy & Leadership, 35(6), 44-50.
  • Cascio, W. F. (2006). Decency means more than “always low prices”: A comparison of Costco to Wal-Mart’s Sam’s club. Academy of Management Perspectives, 20(3), 26-37.
  • Chun, R., & Davies, G. (2001). E-reputation: The role of mission and vision statements in positioning strategy. Journal of Brand Management, 8(4), 315-333.
  • Costco – About.
  • Goldberg, M. (2011). A Textbook Dilemma: Should the First Sale Doctrine Provide a Valid Defense for Foreign-Made Goods. Fordham L. Rev., 80, 3057.
  • King, D. L., Case, C. J., & Premo, K. M. (2010). Current mission statement emphasis: be ethical and go global. Academy of Strategic Management Journal, 9(2), 71.
  • Krapfl, J. E., & Kruja, B. (2015). Leadership and culture. Journal of Organizational Behavior Management, 35(1-2), 28-43.
  • McCune, J. (1999). Exporting corporate culture. Management Review, 88(11), 52.
  • Nguyen, A. Costco: From Concept to $1 Billion in Three Years.
  • Ratunil, P. (2000). Is This Why We Came? To Have Costco Cards and AAA Memberships?.
  • Thompson Jr, A. (2009). Costco Wholesale Corporation: Mission, Business Model, and Strategy. In cours. etsmtl. ca. Retrieved March 10, 2014.
  • Yukl, G. (2008). How leaders influence organizational effectiveness. The leadership quarterly, 19(6), 708-722.


Costco’s vision, mission, and values are centered mainly on customers’ experiences. This is what makes Costco unique.

While customers can choose what they want, there are certain limitations. These statements are in line with Costco’s business model.


Q.1 What is the mission statement of Costco?

ANS.To provide quality goods and services to our members at the most affordable.

Q.2 What is Costco’s slogan?

ANS. Do the right thing

What is Costco’s slogan? Costco’s slogan is simple: ” Do right.” This slogan continues the ideas we have discussed before, making it easier for members.

Q.3 What is Costco culture?

ANS. Costco Wholesale’s corporate culture is focused on excellence in performance. The company believes that “good enough” is not enough. Costco’s organizational culture encourages employees to work harder to provide high-quality service and satisfy customers.

Q.4 What is Costco’s strategy?

ANS. Costco’s generic strategy for cost-leadership. This strategy involves maintaining the lowest possible prices. Walmart and other retail giants also use cost leadership. Costco’s strategy also incorporates the membership warehouse club model to distinguish it from other retail companies.

Q.5 What is Costco’s brand promise?

ANS. “To provide quality goods and services to our members at the most affordable prices.”

Q.6 What motivates employees at Costco?

ANS. Costco employees are motivated to follow, ensuring all their needs are met. Costco, for example, is well known for offering better wages to employees and ensuring that they have other benefits like healthcare.


Leave a Comment